Focus Comes From What You Don't Do

Steve Jobs would say “deciding what not to do is as important as deciding what to do. That’s true for companies and it’s true for products, & it’s true for people.” That’s true. For companies add it’s true for products, & it’s true for people. That’s true. For companies and it’s true for products, & it’s true for people. That’s why you have to say no to the 80% of things you could do so that the small 20% you can do exceptionally well. When Steve Jobs returned to Apple he slashed 70% of their products. He drew a four-squared chart & one of their product strategy sessions. The columns were “Consumer” and “Pro”. The rows were “Desktop” and “Portable”. They would only make 4 products (one for each). Everything else was a no. This created new opportunities and forced them to excel at a few things.